Our brand

We make the world more resilient

We take on many of the world’s biggest risk challenges, empowering our clients with deep knowledge, intelligent data, and innovative risk solutions, brought together by our passionate global team. Working together with our clients and partners, we strive for progress and performance. Challenging each other, we create value that moves the world and our businesses forward. 

Our strong brand allows us to connect more powerfully with our clients and partners and drives client preferences and trust - strengthening our relationships and ultimately, our business performance.
Andreas Berger
Andreas Berger, Group Chief Executive Officer

Our logo evolution over the years 

Our logo is the visual representation of our Swiss values: reliability, precision, and collaboration. As risks have changed, our logo has evolved to reflect a dynamic industry leader that builds long-term resilience.

1864

The “Swiss Cross”

Swiss Re’s first reinsurance treaties were affixed with a company stamp.

early 1900s

The “Swiss Cross”

In the early 20th century, the shape of the symbol became circular.

1950s

The “Altbau”

Our Zurich headquarters was shown on the covers of annual reports.

1960

The “SR”

For our 100-year anniversary, a logo was designed with an S and R as mirror images.

1995

The “Pillars”

An abstract logo in our signature “Lake” colour was introduced.

2013

The “Power Symbol”

For our 150-year anniversary, a modernised version of our logo was designed.

Our people bring our brand to life 

A culture and community that truly cares, united by our commitment to make the world more resilient. Passion and innovation make Swiss Re a place where talent thrives.  

Tackle the world's biggest challenges

Today’s risks are rapidly evolving — from climate change to cyber threats. At Swiss Re, you’ll bring curiosity, take accountability, and create solutions with smart simplicity. Together, we push boundaries and help clients and partners navigate uncertainty, always striving to turn risk into resilience. 

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Every contribution matters

By applying your skills to meaningful challenges, you’ll help communities recover faster, industries adapt, and societies thrive. Each action has impact — and when multiplied by our global team, it becomes something greater than any of us alone. This is how we build resilience that lasts. 

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A global leader that continuously evolves

With our strong capital base, inclusive culture, and relentless focus on innovation, Swiss Re empowers people to succeed while shaping the future of risk. Here, you’ll grow your expertise, expand your impact, and thrive as part of a global community that is always moving forward. 

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How we partner for progress

We're passionate about creating lasting value for generations to come. Our brand builds trust, drives consistency, and creates distinction - shaping how we collaborate and innovate. These are the attributes we live by to ensure our clients and partners see us as a trusted partner.

Actionable insights

We combine advanced data, analytics, and risk expertise to provide insights that unlock growth and resilience.

Powerful collaboration

We work side by side with clients and partners, co-creating innovative solutions that anticipate tomorrow’s risks.

Enduring strength

Our global scale, capital strength, and 160+ years of experience ensure that we are a reliable partner for the long term.

Passion to succeed

Every day, our ambition drives us to find new ways to build a more sustainable and resilient world.

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